A Marketer’s Guide to Agile Development – Wait…So Following a Plan is Bad?
The Agile Manifesto is quite clear about how much it values following a plan – not so much. Response to change gets the love instead. Therein lies the marketer’s dilemma. CMO’s notoriously have a hot...
View ArticleTHE CIO/CMO RELATIONSHIP – A Marketer’s Guide to Agile Development
Some observations from the Forrester CIO/CMO Conference last week: A COMBO CIO/CMO – LONELY AT THE TOP, BUT AT LEAST HE HAS EACH OTHER Ponder the possibilities of one person serving as both CIO and CMO...
View Article
More Pages to Explore .....
